Course Description

International Speaker & Business Mentor for Coaches, Experts & Teachers

Justin Devonshire

Justin Devonshire helps coaches, experts, trainers and speakers to attract more clients & create a scalable income by creating ‘Expert Authority’ positioning quickly. He mentors entrepreneurs around the world and is an international speaker & trainer. Justin consults some of the biggest names in the coaching world, including companies generating $20 million in revenues, on how to triple their lead flow, charge premium fees & scale their business quickly.Justin has partnered and shared the stage with some of the most successful speakers in the industry, including Bill Walsh, Mark Victor Hansen and Dave Dee. His businesses have been featured in Forbes, Cosmopolitan, Men's Health, Huffington Post, as well as national TV & radio.

Course curriculum

  • 1

    INTRO : Program Overview

    • FBB Implementation Checklist
  • 2

    Module 1: Business Mindset

    • Part 1: The 4 Identity Types (Which Are You?)

    • Part 2: Why Identifying as a "Solopreneur" is Keeping You Stuck Below £10k/Month

    • Part 3: How to Think Like an Entrepreneur & Investor

    • Part 4: What Type of Business Owner Are You? Entrepreneur vs Investor?

    • Part 5: Daily Productivity Checklist & Video Walkthrough
  • 3

    Module 2: Vision, Core Values & Culture

    • Creating Your Vision Manifesto (With Downloadable Template)

    • Creating Your Company Core Values

    • Creating Culture in Your Business

    • BONUS VIDEO: How We Share Our Vision Manifesto Around Town...
  • 4

    Module 3: Operations, Finance & Management

    • Introduction: Brief Overview of the 3 Core Systems That Power Your Fitness Business

    • Creating Your 12-Month Growth Targets & KPIs - Part 1

    • Creating Your 12-Month Growth Targets & KPIs - Part 2

    • Creating Your 12-Month Growth Targets & KPIs - Part 3

    • Creating Your 12-Month Growth Targets & KPIs - Part 4

    • Creating Your 12-Month Growth Targets & KPIs - Part 5

    • Growth Target KPI 12-Month Projections Tool

    • Cash Flow Assessment - Part 1

    • Cash Flow Assessment - Part 2

    • P&L Exercise to Cut Costs & See Where You Need to Make ROI Each Month

    • Guide to Financial Basics PDF

    • Monthly Financial Tracking System - Download & Instructions

    • Operational Systems - Part 1: Organizational Chart

    • Operational Systems - Part 2: Job Descriptions for Each Role

    • Operational Systems - Part 3: Independent Contractor AGREEMENT & Template

    • Client Fulfilment Systems - Part 1

    • Client Fulfilment Systems - Part 2: Client Journey Checklist / Flowchart - Explainer Video

    • Client Onboarding & Retention: 9 Steps to Getting Clients For LIFE
  • 5

    Module 4: Growing & Leading Your Team

    • Introduction & Overview

    • Team Recruitment Part 1: Common Staff Problems

    • Team Recruitment Part 2: How to Find The "Right" People

    • Team Recruitment Part 3: Your Team Recruitment Funnel

    • Team Attraction Facebook Ad & Funnel Walkthrough to Model

    • Team Recruitment Part 4: Where to Find Potential Team Members

    • Team Recruitment Part 6: How to Compensate Employees

    • Team Recruitment Part 7: How Much to Pay Your Trainers

    • Team Recruitment Part 8: Compensation Systems

    • Team Recruitment Part 9: The Interview Process

    • Team Recruitment Part 10: The Interview Process

    • Team Recruitment Part 11: The Interview Process

    • Team Recruitment Part 12: The Interview Process

    • Team Recruitment Part 13: The Physical Demo / Trial Session

    • Team Onboarding Part 1: Initial Onboarding Checklist

    • Team Communication Systems Part 1: Overview

    • Team Communication Systems Part 2: Daily Team Check In

    • Team Communication Systems Part 3: Weekly Team Meeting

    • Team Communication Systems Part 4: Weekly Individual Check In

    • Team Communication Systems Part 5: Monthly Individual Check-in / Performance Review

    • Team Communication Systems Part 6: Quarterly Team Meet / Retreat

    • Team Performance Review Systems Part 1: Overview

    • Team Performance Review Systems DYSFUNCTION 1: Absence of Trust

    • Team Performance Review Systems DYSFUNCTION 2: Fear of Conflict

    • Team Performance Review Systems DYSFUNCTION 3: Lack of Commitment

    • Team Performance Review Systems DYSFUNCTION 4: Avoidance of Accountability

    • Team Performance Review Systems DYSFUNCTION 5: Inattention to Results

    • BONUS EXCLUSIVE TRAINING: How to Train Your Team of Coaches: 6 Steps to Build Your Dream Team (Live Session From Thailand Retreat)
  • 6

    Module 5: Create Your Front End Offer, Sales Funnel and Facebook Advertising

    • STEP 1: LAYING YOUR FOUNDATIONS

    • STEP 2: CREATING YOUR FRONT END OFFER

    • STEP 3: Funnel Set Up - Process Map & Overview

    • STEP 3 : Funnel Set Up - How to Create an Easy "Thank You" Page Video

    • STEP 3: BONUS: Thank You Video EXAMPLE!

    • STEP 3 : 3 Tools We Need to Create Your Funnel...

    • STEP 3 : How to Create an Easy "Thank You" Page in 5 Minutes

    • STEP 3: How to Create an Application Form in Wufoo

    • STEP 3: BONUS = Fitness Application Form Templates

    • STEP 3: How to Create an Application Page in Clickfunnels

    • STEP 3: How to Integrate CF and AC Accounts in 3 minutes!

    • STEP 3: The Email Automation System! (For ActiveCampaign Users)

    • STEP 3: BONUS Confirmation Email Swipe File

    • STEP 3: BONUS Done-For-You Extended FEO Follow Up Sequence (5-7 Days)!

    • STEP 3: BONUS - Done-For-your 30-Day Evergreen Follow-Up Email Sequence

    • STEP 3: How to Build Your Landing Page in 5 Minutes PART 1

    • STEP 3: How to Build Your Landing Page in 5 Minutes PART 2

    • STEP 3: Integrating Text Magic for SMS

    • STEP 3: BONUS Facebook Ad Funnel HOTSEAT Recording The Landing Page

    • STEP 4: The Facebook Ads Step-By-Step Tutorial Class - With Mike Yanda

    • STEP 4: Lead Tracking System

    • STEP 4: Huge BONUS: FB ads swipe file / screenshots

    • STEP 4: Facebook Ad Funnel HOTSEAT Recording The Ad

    • STEP 5: The Application & Sales Call Process

    • STEP 5: Application Process & Sales Call IN-DEPTH Training

    • STEP 5: How to Hire Your First Sales Person

    • STEP 5: Two-Step Email Sequence Copy to Send to Your Current List

    • STEP 6: Welcome your FEO clients and ASCEND them into Back end clients

    • STEP 6: Onboarding & Welcome Mat Process for FEO Clients
  • 7

    Module 5: Organic Lead-Generation Systems

    • Overview Fitpro Content Strategy 2019

    • Facebook Business Page & Youtube Channel Set Up

    • Creating & Running a FREE Facebook Group

    • Instagram Marketing Masterclass

    • Content Repurposing - How to Post 50 Pieces a Day Without Overwhelm!

    • Email Marketing Masterclass (And Email Swipes)

    • SMS, WhatsApp & ChatBot Marketing- Handling 1-1 Conversations at Scale

    • Retention Strategies (Including Grading System in depth)

    • Referral Strategies
  • 8

    Module 5: Endorsed Lead Generation - Joint-Venture & Local Media Advertising Methods

    • Getting your articles featured in local magazines in under a week... [swipe this email]

    • Get 26 new monthly clients & over £10k total revenue from Print Ads - WITHOUT paying for it!

    • Charity Fundraiser / Local Domination Method

    • CHARITY FUNDRAISER / REFERRAL HYBRID SYSTEM: How to Raise £1000 For a Good Cause, Become A Hero In The Local Media – AND Get 20 New Clients … In Under One Month…

    • Get Featured In National & Local Media Easily - Guest Training with Yvonne Radley
  • 9

    Module 5: Facebook Advertising

    • Facebook Ads Tutorial: Part 1 (The Pixel)

    • Facebook Ads Tutorial: Part 2 - Ads Set Up, Creative & Targeting

    • FB ADS Set Up With Mike Yanda - the pixel, the imagery / copy formula we use, the right targeting / placement

    • BONUS - FB ads swipe file / screenshots

    • BONUS - FB Ad Lead Generation TRACKING SHEET

    • BONUS: Facebook Ads HOTSEAT with Mike Yanda

    • Facebook Ad / Funnel HOTSEAT Recording: The Ad

    • Facebook Ad / Funnel HOTSEAT Recording: The Landing Page
  • 10

    Module 6. Scaling Sustainably

    • Growth Via Acquisition: How to Buy Out Your Competitors

    • Tier Grading System (Advanced Retention Strategy)

    • Scaling Up from 2021!

    • How to Secure Corporate Contracts - Step -by-Step System

    • Second-Wave Lockdown Plan: October 2020

    • How to Use DEBT & Loans to Scale to Multiple Locations
  • 11

    High-Value Bonus Gifts

    • Organic Lead Generation Methods - Add £500 Recurring Income In the Next 7 Days!

    • Get 55 New Clients in ONE DAY - By Becoming The Fitness Seminar Leader of Your Town! (Ultra-Guide)

    • 43-Page Case Study PDF: How To Build a Completely Outsourced Coaching Business That Generates Over $20,000 Every Month - From NOTHING, In 4 Months Or Less

    • How to get CORPORATE Contracts for your Coaching Business -w Ketan Makwana
  • 12

    Mastermind Session Recordings

    • Mastermind Coaching Call Recording - Monday 22nd June 2020

    • Mastermind Coaching Call Recording - Monday 29th June 2020

    • Mastermind Coaching Call Recording - Monday 13th July 2020

    • Mastermind Coaching Call Recording - Monday 20th July 2020

    • Mastermind Coaching Call Recording - Monday 27th July 2020

    • Mastermind Coaching Call Recording - Monday 10th August 2020

    • Mastermind Coaching Call Recording-Monday 17th August 2020

    • Mastermind Coaching Call Recording-Monday 7th September 2020

    • Mastermind Coaching Call Recording Monday 14th September 2020

    • Mastermind Coaching Call Recording Monday 28th September 2020

    • Mastermind Coaching Call Recording Monday 12th October 2020

    • Mastermind Coaching Call Recording Monday 19th October 2020

    • Mastermind Coaching Call Recording Monday 2nd November 2020

    • Mastermind Coaching Call Recording Monday 9th November 2020

    • Mastermind Call Recording Monday 7th December 2020

    • Mastermind Call Recording Monday 14th December 2020

    • Mastermind Call Recording Monday 28th December 2020

    • Mastermind Call Recording Monday 4th January 2021

    • Mastermind Call Recording Monday 11th January 2021

    • Mastermind Call Recording Monday 18th January 2021

    • Mastermind Call Recording Monday 1st February 2021

    • Mastermind Call Recording Monday 15th February 2021

    • Mastermind Call Recording Monday 22nd February 2021

    • Mastermind Call Recording Monday 1st March 2021

    • Mastermind Call Recording Monday 22nd March 2021

    • Mastermind Call Recording Monday 19th April 2021

    • Mastermind Call Recording Monday 26th April 2021

    • Mastermind Call Recording Monday 19th July 2021

    • Mastermind Call Recording Monday 2nd August 2021

    • Mastermind Call Recording Monday 16th August 2021
  • 13

    8WA Live Weekly Coaching Calls

    • Week 1 (Monday 27th April 2020): Get Clients in Lockdown

    • Week 2 (Monday 4th May 2020)

    • Week 3 (Monday 11th May 2020): Module 3 QnA (Systems & Finance)

    • Week 4 (Monday 18th May 2020)

    • Week 5 (Monday 25th May 2020)

    • Week 6 (Monday 1st June) - Referral & Retention Strategies plus QnA

    • Week 7 (Wednesday 10th June 2020) Q&A

    • Week 8 (Monday 15th June 2020)